Nitro Smart Shopping

How Are We Able to Offer Such Quality at Such a Great Price?


With NITRO®, you get a lot more boat for your money, and it’s easy to understand why. We are the volume leader in boat sales, allowing us to source materials at lower prices and operate on lower profit margins. And we use Lean Sigma manufacturing principles for maximum efficiency—the same business principles used by leading aerospace, automobile, and medical companies. The end result is that you get a top-quality boat at the best possible, NO HAGGLE NO HASSLE® price.


1. The Sales Volume Leader


White River Marine Group® - The #1 Recreational Boat Manufacturer in the World


NITRO boats are built by White River Marine Group, the largest boat builder in the world by volume. Higher volume means lower prices for top quality raw materials and components. This is because serving one large customer is less costly for suppliers than servicing several smaller ones.  We pass along our lower costs for materials and components in the form of better retail prices for the final product.


2. Lean Sigma Manufacturing Practices


Eliminate Waste to Deliver High Quality at Lower Cost


NITRO boats are manufactured using Lean Sigma principles that produce a culture of continuous improvement, affecting every step of the manufacturing process. Our team members systematically identify and eliminate waste, like defects, excess inventory and unnecessary movement of materials. By utilizing everyone's talents to the fullest, we are able to deliver better quality and value in the boats we build.


3. Vertical Integration


We Build Many of the Components for Our Boats


That’s what “Vertical Integration” means. By making many of our own systems and component parts, like livewells, consoles, seats, fuel tanks and trailers, we eliminate costs associated with buying from outside suppliers. By cutting out "middle man" charges for transportation, overhead and profit margins, we are able to give you more boat for the money.




Fair Prices and Good Deals for Everyone, Every Day, Every Place


Most boats are sold through a process that requires negotiation to reach the final price. This means that many buyers pay more than they have to, while great negotiators get the best deals. NITRO pricing policy presents the final price up front for everyone to see.  And since we need less profit per boat to run our business, our retail prices are pre-set at levels most others reach only by aggressive negotiation.  NITRO Boats NO HAGGLE NO HASSLE prices are consistent across the country, from websites, to advertisements, to retailer showrooms, so everyone can expect the best deal available every day, no matter where you shop.


5. VIP Discount Card


Save up to 20% on Bass Pro Shops® Purchases!


When you buy any new NITRO boat, you’ll receive a VIP Owner’s Discount Card, which gives you 20% off leading Bass Pro Shops® brands like Johnny Morris® Signature Series rods and reels, RedHead®, ASCEND®, White River Fly Shop®, Offshore Angler®, and more—plus 10% off almost everything else in the store—for up to 2 years!  Members of our military receive an additional year of savings.


6. Peace of Mind


Proven Quality Backed by a Leader in the Outdoors


NITRO owners give their boats high ratings for customer satisfaction. Because of this, the National Marine Manufacturers Association® has recognized NITRO® Boats with their CSI Award for Excellence in Customer Satisfaction four years in a row.  NITRO boats are backed by a transferable warranty that covers the hull, interior stringers and transom for the life of the boat to the original purchaser.  In addition, a Limited One-Year Warranty provides coverage for components. Our trailer warranty protects GALVASHIELD® Impact steel tubing against structural failure due to corrosion for three years. And standing behind our promise is the strength and stability of our parent company, Bass Pro Group, the leader in the outdoors.