Suntracker Smart Shopping

How Are We Able to Offer Top Quality at Such a Great Price?

With SUN TRACKER®, you get a lot more boat for your money, and it's easy to understand why. For one, our parent company is the volume leader in boat manufacturing and sales, allowing us to source materials at lower prices and operate with lower profit margins. Plus, we use Lean Sigma manufacturing principles—the same business principles used by leading aerospace, automobile and medical companies—for maximum efficiency. The result is that you get a top-quality boat at the best possible, NO HAGGLE NO HASSLE® price.

1. The Sales Volume Leader

White River Marine Group™ - The #1 Recreational Boat Manufacturer in the World

SUN TRACKER pontoon boats are built by White River Marine Group, the largest boat builder in the world by volume. Higher volume means lower prices for top quality raw materials and components. This is because serving one large customer is less costly for suppliers than servicing several smaller ones. We pass along our lower costs for materials and components in the form of better retail prices for the final product.

2. Lean Sigma Manufacturing Practices

Eliminate Waste to Deliver High Quality at Lower Costs

SUN TRACKER boats are manufactured using Lean Sigma principles that sustain a culture of continuous improvement, which affects every step of the manufacturing process. Our team members systematically identify and eliminate waste like defects, excess inventory and unnecessary movement of materials. By utilizing everyone's talents to the fullest, we are able to deliver better quality and value in the boats we build.

3. Vertical Integration

We Build Many of the Components for Our Boats

That's what "vertical integration" means. Because we make many of our own systems and component parts, e.g., furniture, livewells, consoles, fuel tanks and trailers, we eliminate costs associated with buying from outside suppliers. By cutting out middle man charges for transportation, overhead and profit margins, we can give you more boat for the money.


Fair Prices and Good Deals for Everyone, Every Day, Every Place

Most boats are sold through a process that requires negotiation to reach the final price. This means that many buyers pay more than they have to, while great negotiators get the best deals. At SUN TRACKER, our pricing policy presents the final price up front for everyone to see. And since we need less profit per boat to run our business, our retail prices are pre-set at levels most others reach only by aggressive negotiation. Plus, our NO HAGGLE NO HASSLE prices are consistent across the country, from websites to advertisements to retailer showrooms, so you can expect the best deal available every day, no matter where you shop.

5. VIP Discount Card

Save up to 20% on BASS PRO SHOPS® and CABELA'S® Purchases!

When you buy any new SUN TRACKER boat, you'll receive a VIP Boat Owner's Discount Card, which gives you 20% off leading Bass Pro Shops and Cabela's brands–plus 10% off almost everything else in the store–for up to 2 years! Members of our military receive an additional year of savings. Click here to learn more about offer details!

6. Peace of Mind

Proven Quality Backed by a Leader in the Outdoors

SUN TRACKER owners give their boats high ratings for customer satisfaction. Because of this, the National Marine Manufacturers Association® recognized SUN TRACKER pontoons for the sixth consecutive time with the 2017 CSI Award for Excellence in Customer Satisfaction in Pontoon Boats! This reflects thousands of SUN TRACKER boat owners reporting satisfaction ratings that are 90 or higher on a 100-point scale.

Plus, every new SUN TRACKER boat is backed by 10+LIFE™, the best factory warranty in pontoon boats. This assures you peace of mind, because you can trust your boat to last you for years to come and have lower ownership costs throughout.

And standing behind it all is the strength and stability of our parent company, Bass Pro Group, the world's premier outdoor retailer.